In this episode, Stephen and Andrew teach you how to calculate your top-of-search bid multipliers so that you can hit your target ACOS across all ad placements, every time.
While most managers stick to standardized top of search increases of 10-20%, we’re going to show you the formulaic way to calculate your placement settings. 
Key Topics:

Breaking down the Sponsored Product placements on Amazon

The logical frameworks behind increasing bid modifiers 

How to calculate your percentage increases for bid modifiers - THE SECRET FORMULA


Here is the calculator we used on the podcast: Campaign Placement Performance Calculator
Create a copy and put it to use!
Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/ 
Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  

Closing Remarks:
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Stay tuned for the next episode, next week, same place!
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