In this episode, Stephen and Andrew reveal The 6th Principle You Need to Succeed in Amazon PPC (throwback to Episode 1: The Top 5 Principles)
Though it might surprise you, the 6th principle isn’t tangible or quantifiable… it’s instinctual. 
You have to feel it. That’s why we call it the 6th Sense of PPC managers.
It’s about finding the balance on the wide spectrum of tools and capabilities. Listen in to see how you can utilize this special ability to improve your advertising performance.

Key Topics:

Pure automation vs. pure manual management

Longer date ranges vs. shorter date ranges

Amazon full control vs. Manager full control

Data aggregation vs. Data segregation



Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/ 
Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w

Closing Remarks:
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Stay tuned for the next episode where we 
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness