In this episode, Stephen and Andrew break down how to effectively use negative keywords to reduce wasted ad spend and improve Amazon PPC performance.
They cover a quick Prime Day performance recap, share their post-Prime Day strategy, then dive right into how they use negative keywords, showing you how to identify negative keyword opportunities and quickly apply them to your campaigns. 

Key Topics:

Stephen & Andrew answer your question about post-Prime Day

What are negative keywords?

Common mistakes people make when identifying negative keywords

Negative Exact vs Negative Phrase

Using n-gram analysis to spot spend wasters



Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/ 
Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w 

Closing Remarks:
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Stay tuned for the next episode where we talk about the most effective Sponsored Brands strategies that have helped us generate millions in New-to-Brand sales. See you then!
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