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Why RPC (Revenue-Per-Click) is King in Amazon PPC

Why RPC (Revenue-Per-Click) is King in Amazon PPC

FromThat Amazon Ads Podcast


Why RPC (Revenue-Per-Click) is King in Amazon PPC

FromThat Amazon Ads Podcast

ratings:
Length:
59 minutes
Released:
Jan 23, 2024
Format:
Podcast episode

Description

THE MASTERCLASS IS LIVE: ⁠https://thatamazonadsmasterclass.com/⁠

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 
—--------
In this episode, Stephen and Andrew dig into the Revenue-Per-Click (RPC) bidding model, explaining why it works best for Amazon PPC and how it can help you hit your target ACOS every time.
Key Topics:

Why your ACOS goes up when you decrease your bids

How to solve the “Low Data Problem” on low click keywords and clean up wasted spend

When and When Not to use Revenue Per Click



?Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/ 
Andrew: https://www.linkedin.com/in/andrewbailiff/ 

?️Follow That Amazon Ads Podcast: 
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

?Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
Released:
Jan 23, 2024
Format:
Podcast episode

Titles in the series (49)

There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.