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In this episode, we discuss the differences and nuance between different cost types in Amazon PPC: CPC, CPM, and vCPM. Stephen and Andrew break down their thoughts on the topic and shed some light on the benefits and limitations of each.
Key Topics:

What is the difference between CPC, CPM, and vCPM?

Which cost type should you use in Amazon PPC?

Why vCPM campaigns are overrated



?Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/ 
Andrew: https://www.linkedin.com/in/andrewbailiff/ 

?️Follow That Amazon Ads Podcast: 
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

?Closing Remarks:
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Stay tuned for the next episode, next week, same place!
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