In Part 1 of our “How to Optimize Bids” series, Stephen and Andrew reflect on their quick trip to NYC and the Amazon Ads offices. 
They dig into yet another LinkedIn poll…Yay! Then, they share their technique for optimizing bids that have a high ACOS.

Key Topics:

Review of the 4 main bidding criteria

How to calculate bids to hit your target ACOS

Using the RPC formula, the do’s and don’ts



Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/ 
Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w 

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we break down the next layer of our bidding system and share how we handle high click, non-converting targets.