PLEASE SUPPORT OUR SPONSORS BECAUSE THEY MAKE THE SHOW POSSIBLE!Free Opteo trial - https://opteo.com/psp    Four Free Lessons at Institute - https://directiveconsulting.com/institute/SHOW NOTES:This week on the Paid Search Podcast we're talking about the awesome new explanations tool inside Google Ads. We talk about how to access the explanations tool and the kinds of information it provides. And we also talk about how we review and audit campaign performance in general and what kinds of metrics we look at when we're trying to figure out why a campaign's performance changed over a period of time. Thanks for listening and enjoy the episode!About explanations - https://support.google.com/google-ads/answer/9000655WEEKLY AFTER SHOW:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWE NEED YOUR HELP! PLEASE HELP US GROW THE SHOW:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/