Try Opteo free for 6 weeks - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/     PSP Insider - https://paidsearchpodcast.com/insider/     Episode Archive - https://paidsearchpodcast.com/archive/     Yes! Welcome back to the Paid Search Podcast. This week we're continuing our nursing home build series and talking about remarketing campaigns. Specifically, we talk about:The reasons to run a remarketing campaign.What segmenting audiences is all about.How high your ad frequency should be.Whether or not to exclude mobile apps.New responsive display ads with videos.What to set your remarketing bids to.What success looks like for a remarketing campaign.On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!