Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp     Free AdLeg Software Suite trial - https://software.adleg.com/pspShow Notes:Wow welcome back to the PSP! This week Chris and Jason talk about some Google Ads things that have been top of mind for them this week. Chris kicks off the show talking about the ad variations tool in Google Ads. Then Jason talks about his Google Ads sweet spot theory and how he dealt with some strong competition lately. Then the guys discuss the right ways to lower and raise bids based on a couple different goals. Thanks for listening and enjoy the show!About ad variations - https://support.google.com/google-ads/answer/7438541Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastArchive episodes - https://paidsearchpodcast.com/archive/