Welcome back to the PSP. This week Jason and Chris are tackling writing strategies for keywords and ad copy. Many people confuse the strategies used for writing quality keywords and the very different strategies used for writing stellar ad copy, so we will break down the differences and give you a game plan to tackle both successfully. Thanks for listening!

PPC Resources - https://paidsearchpodcast.com/resources/

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

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Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764