PSP Insider 2 - Google Ads Client Qualification & Selection - https://paidsearchpodcast.com/insider-2-client-qualification-selection/Hi ya'll, this week we have some news about the message extension in Google Ads and options for replying to those messages, then we take a listener call on exact match variants, and then we cover the best ways to track calls from Google Ads PPC campaigns. We cover call only ads, mobile call tracking, the call extension, website call tracking, and third party call tracking solutions.Close variants now connects more people with what they’re looking for - https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.htmlAbout message extensions - https://support.google.com/google-ads/answer/7172668How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! PSP Insider - https://paidsearchpodcast.com/insider/     PSP Archive - https://paidsearchpodcast.com/archive/     Ask us a question - https://paidsearchpodcast.com/contact-us/     Work with Jason - https://rothmanppc.com/     Work with Chris - http://www.chrisschaeffer.com/