Try Opteo free for 6 weeks - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/PSP Insider 3: How To Get Local Clients - https://gum.co/insider003Hi everyone welcome back to the Paid Search Podcast! On this week's episode we're moving on to part two of the nursing home build series. We start off the show with some exciting news about display responsive ads. Then we answer a question about remarketing audiences on search campaigns. And then we get back into the nursing home build and we break down how to formulate a campaign plan based on the services, locations, goals and budget of the advertising business. And we also cover campaign settings. We hope you enjoy this episode and we'll see you on part three next week!About responsive display ads - https://support.google.com/google-ads/answer/6363750how to add in-market audiences to Google Ads search campaigns - https://youtu.be/FcKyc3stzIMSupport the show (https://www.patreon.com/paidsearchpodcast)