22 min listen
143: Nursing Home Google Ads Build Part 6 - YouTube Ads
FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
143: Nursing Home Google Ads Build Part 6 - YouTube Ads
FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
ratings:
Length:
58 minutes
Released:
Mar 17, 2019
Format:
Podcast episode
Description
Try Opteo free for 6 weeks - https://opteo.com/psp PSP Insider - https://paidsearchpodcast.com/insider/ Episode Archive - https://paidsearchpodcast.com/archive/ Yes! Welcome back to the Paid Search Podcast. This week we take a listener question about running ads for a supplement company. And then we continue our nursing home build series and talk about YouTube campaigns. Specifically, we cover:The location and demographic settings of our YouTube campaign.How to ad video ads to a YouTube campaign.The types of video ads you can run (discovery, in-stream, and bumper).How we structure our YouTube campaign ad groups.Why remarketing is always a good place to start with for YouTube campaigns.The targeting options for where your video ads show up.The bidding amount to use for your video ads.What success looks like for a YouTube campaign and how to judge results.And we finish out the episode with a Paid Search Trivia question related to click share.About click share - https://support.google.com/google-ads/answer/6299696On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!
Released:
Mar 17, 2019
Format:
Podcast episode
Titles in the series (100)
108: Easiest Website And Landing Page Optimization (not clickbait) by The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing