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143: Nursing Home Google Ads Build Part 6 - YouTube Ads

143: Nursing Home Google Ads Build Part 6 - YouTube Ads

FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing


143: Nursing Home Google Ads Build Part 6 - YouTube Ads

FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

ratings:
Length:
58 minutes
Released:
Mar 17, 2019
Format:
Podcast episode

Description

Try Opteo free for 6 weeks - https://opteo.com/psp     PSP Insider - https://paidsearchpodcast.com/insider/     Episode Archive - https://paidsearchpodcast.com/archive/     Yes! Welcome back to the Paid Search Podcast. This week we take a listener question about running ads for a supplement company. And then we continue our nursing home build series and talk about YouTube campaigns. Specifically, we cover:The location and demographic settings of our YouTube campaign.How to ad video ads to a YouTube campaign.The types of video ads you can run (discovery, in-stream, and bumper).How we structure our YouTube campaign ad groups.Why remarketing is always a good place to start with for YouTube campaigns.The targeting options for where your video ads show up.The bidding amount to use for your video ads.What success looks like for a YouTube campaign and how to judge results.And we finish out the episode with a Paid Search Trivia question related to click share.About click share - https://support.google.com/google-ads/answer/6299696On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!
Released:
Mar 17, 2019
Format:
Podcast episode

Titles in the series (100)

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.