Try Opteo free for 6 weeks - https://opteo.com/psp    Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcastDigital Marketing in an AI World by Fred Vallaeys - https://amzn.to/2M8BZbfHi everyone, this week we're covering custom audiences in the Google Ads display network. Custom audiences provide the benefits of the huge and inexpensive display network, along with the selectivity of customizing who your ads show to. It's a very interesting topic and we hope you enjoy the episode!And we finish out the episode with a Paid Search Trivia question.About audience targeting - https://support.google.com/google-ads/answer/2497941About custom intent audiences - https://support.google.com/google-ads/answer/9069938On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!Send us your PPC questions here - https://paidsearchpodcast.com/contact-us/