Try Opteo free for 6 weeks - https://opteo.com/psp     PSP Insider - https://paidsearchpodcast.com/insider/     Hi everyone, say it with us? 1, 2, 3... YES. Today we kick off the PSP with a question about ad rotation settings, optimized versus rotate indefinitely. Then we get back into the nursing home build. This week we're covering how we use ad groups and how we come up with keywords for those ad groups now that the big red keyword button is gone. Enjoy the episode, thanks for listening and sharing!