In Part 2 of the “How to Bid Properly” series, Stephen and Andrew show you how to optimize bids on non-converting keywords to hit your Amazon PPC target ACOS.

Key Topics:

- How to classify targets as “High Spend” without using arbitrary numbers
- Understanding Cost-per-Acquisition and how it plays into your ACOS
- The formula for calculating bids on high spend, non-converting keywords

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w


Closing Remarks:

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Stay tuned for the next episode where we break down the next layer of our bidding system, teach you how to calculate bid ceilings, and what to do with your top performing keywords to drive more ad sales.

#amazonppc #amazonads #amazonadvertising #AMS #FBA