On this episode, we're excited to have Liran Hirschkorn from Incrementum Digital sharing his expertise on Amazon advertising. He helps us unpack the complex Amazon Marketing Cloud and how it anonymizes data for privacy reasons while still offering a comprehensive understanding of the customer's journey to conversion. We further examine how the platform aids brands in measuring incrementality, particularly those utilizing Amazon DSP ads. Don't miss out as we delve into the Amazon PPC techniques for reaching new customers through upper funnel-type marketing and showing ads to lifestyle markets and demographics.
We continue the conversation by discussing strategies to optimize Amazon ads campaigns. This includes the merits of creating separate campaigns for each target and employing auto campaigns for discovery. We also weigh the pros and cons of negating keywords in both auto and manual campaigns. Pay attention as we explain the potential benefits of lowering bids to secure better placements and possibly more conversions. 
As we wrap up the episode, we shift our focus to optimizing sales and advertising on Amazon. Here, we discuss tactics such as increasing prices to slow sales and avoid running out of stock to boost keyword ranks. We look into managing auto campaigns differently and using modifiers to safeguard against broad and exact match keywords. Listen in as we discuss the importance of making incremental changes and evaluating clicks and actual spend data, instead of just impressions, when optimizing campaigns. Liran also offers valuable insights into sponsored display campaigns and other strategies to ensure high conversion rates for keyword ranking. Don't miss this vital conversation and Q&A on Amazon PPC and Marketing Cloud!
In episode 494 of the Serious Sellers Podcast, Bradley and Liran discuss:
00:50 - Catch Liran At The Helium 10 Elite Workshop In New York
01:49 - What Is The Amazon Marketing Cloud?
09:08 - An Advice If You’re Using Amazon DSP
11:29 - Auto Campaign Optimization
12:12 - ACoS Targets And Examples
15:03 - Optimizing For Target ACoS
23:53 - Keywords and Budget Per Campaign 
25:22 - PPC Strategy When Running Out Of Stock
26:35 - Using Modifiers For Amazon PPC
27:23 - Best Time To Start Optimizing Campaigns
33:41 - Amazon Launch PPC Strategy
36:28 - More Effective PPC Strategies From Liran
41:43 - How To Reach Liran Hirschkorn And Incrementum Digital

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Transcript

Bradley Sutton:

Today is TACoS Tuesday, so we're bringing on another advertising expert to answer all of your Amazon PPC questions, including the latest on product launches and more. How cool is that? Pretty cool, I think. Want to keep up to date with trending topics in the e-commerce world? Make sure to subscribe to our blog. We regularly release articles that talk about things such as shipping and logistics, e-commerce and other countries, the latest changes to Amazon Seller Central, how to get set up on new platforms like New Egg, how to write and publish a book on Amazon KDP and much, much more. Check these articles out at h10.me forward slash blog.

Bradley Sutton:

Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly TACoS Tuesday program, where we bring a special guest every single month and we talk about anything and everything Amazon and Walmart PPC related. And so you guys hopefully you've been getting some of your questions ready. I've been getting some questions ready that I'm going to be giving to our guest, and let's get them all answered. So, without any further ado, let's go ahead and bring on our guest, loran Hirschkor