After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy!

We’ll see you in The PPC Den!

Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.

? Highlights ​​

0:00 What to expect in this episode
2:52 Small talk: Basking in the sunlight
4:24 What MMA has to do with Amazon PPC
7:59 Get to know Mina Elias & Trivium
10:47 How do I walk through a campaign audit?
21:01 What timeframes are most valuable in an audit?
27:39 Most common problem in Amazon campaigns
39:24 Rapid fire Q&A (All the things!)
52:30 Your homework: Test everything. Track everything.
If you like what you hear, leave us a video review! 

? Resources & Links


Where to find Mina Elias, Trivium



Mina’s LinkedIn



Live Amazon PPC Campaign Audit



Which Non-PPC Skills Make You Better At PPC?



Live Amazon PPC Campaign Audit



Why Do I Need A New Strategy For Account Averages In Amazon Advertising?



How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking



Trivium LI Analytics Template



The A-Z Of Amazon SEO And How To Rank Your Product On Amazon



How Do I Optimize My Amazon Campaign Structure?



Amazon SEO’s Midgame



What Is A Good Amazon Campaign Naming Structure?

Inside Look At Amazon PPC Software Start-Up – Fireside Chat With Ad Badger CEO



What Do I Do When My Amazon PPC Has Hit The Point Of Diminishing Returns?



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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mina Elias
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto


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