Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports,  different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more! 

We’ll see you in The PPC Den!

? Highlights ​​

0:00 What to expect in this episode
00:27 The Psychology of Money
1:00 The Importance of Luck
1:50 Time Horizons & Risk Tolerance
2:37 The Bias of Recency 
5:00 Managing Search Term Reports
8:10 Who Was Right? 

? Resources & Links


The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here

Long Tail Search Terms: The Amazon PPC Silent Killer

How Do I Identify And Handle Duplicates In Amazon Search Term Report?

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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto

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