On today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 hours long! The guys go over some non-PPC strategies that will help boost your accounts performance on Prime Day, and then they dig into the PPC specific strategies that you should be using. Mike and Stephen open our “vault” of Prime Day data (CTR, Budgets, ACOS, etc.) from last year, and break down all of the metrics that Amazon advertisers should pay attention to on Prime Day. They also talk bidding strategy, bid automation, and give some expert advice on Prime Day strategies. See you in the Badger Den!
Show Highlights:
1:37 Data-Driven Approach to Prime Day
4:25 History of Prime Day
7:30 Some Non-PPC Strategies and General Tips
10:48 PPC Strategies - Conversion Rates
11:36 CTR (Click Through Rate)
13:10 Budgets
17:26 Bidding Strategies
20:36 Bid Automation
23:55 More on Conversion Rates
25:36 More Prime Day Strategies
29:50 Podcast Deal and a Christmas in July Surprise

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