PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS.
We’ll see you in The Badger Den!
Highlights:

0:00 Intro
2:25 ACOS is PPC and CVR.
5:10 New Series Alert-- PPC Boosters Series
6:20 Importance of a plan and strategy
9:45 Prime Day 2021 CPC Stats
13:05 Example - ACOS Change if Conversion Rate increases 1%
15:15 Example - ACOS Change if Conversion Rate increases 2%
18:10 Components of Conversion Rate: Customer Psychology
19:55 Components of Conversion Rate: Product Market Fit
22:10 Know what your customers want: Search Term Reports
23:04 Components of Conversion Rate: Competitor and Industry Trend Awareness
25:06 Components of Conversion Rate: Review Strategy
27:40 Components of Conversion Rate: Product Page Ongoing Optimization
30:00 Outro

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Resources & Links

Tim Conley, business coach
E-Myth Revisited - Michael Gerber
Prime Day 2021 Trends to Know
Manage Your Customer Engagement Tool
Ep 121 - The ACOS Power Ratio for Amazon PPC
Download the free ACOS Control Matrix here
Ep 62 - ACOS: Amazon Platform Tax?

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Ryan Hofacre
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker

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