It’s one thing to tune into the podcast every week, and another to systematically apply all the tips we offer. This episode pieces together the steps while telling a true story by Ad Badger’s CEO, Michael Facchin, as he shares a recent coaching win from a client who reached his ACOS goals quickly.
The steps are easy– review the fundamentals, optimize your bids, control your search terms, trim the fat, and optimize the product budget– but it’s all in the practice.
We’ll see you in The PPC Den!
Highlights

0:00 Storytime: Client wishes to reduce ACOS
1:45 How to Reduce ACOS - theory
2:52 How to Reduce ACOS - action steps
13:35 Conclusion: Success, happy ending
14:23 Story summary

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Resources & Links

Playlist of every video we’ve created about ACOS
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
Common Mistakes with Amazon Product Listings & How to Avoid Them
How Keyword Dumping Ruins Your Amazon PPC Campaigns

6 Layers of Campaign Structure Complexity
Classic Amazon PPC Strategy Advice: Campaign Naming Systems


Why & How to Use New Bulk Sheet Features in Amazon Ads
3 Reasons You’re Stil Not Using Bulk Sheets & What to do About It
How to Quickly Lower ACOS Using Bulk Operations
Ad Badger’s Amazon PPC Coaching Program
Bid Optimization Bullseye Webinar 
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno

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