Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we  accumulate “ACOS Jumpers.”
This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with two different strategies depending on whether  we’re comfortable or uncomfortable with that keyword’s spend.
We’ll see you in The Badger Den!
Friendly disclaimer: We experienced technical difficulties in the making of this episode. We appreciate your patience and understanding of its quality. Thank you.
Highlights

0:00 Intro
2:55 Updates on broad match in Sponsored Brands
5:56 What to do with low click, low sale keywords
9:00 What are “ACOS Jumpers?”
9:52 What qualifies as low-click?
12:12 How to determine whether to raise or lower bids
15:50 What to do if comfortable with current ACOS
21:44 Appropriate bid bumps
29:43 What to do if not comfortable with ACOS
42:50 Summary and overview of tips
44:30 Outro

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Resources & Links

Where to find Elizabeth
Ep 118 - 5 Hidden Amazon PPC Ratios
Prosper Show - Las Vegas 2021 Amazon PPC Event
Ep 117 - Is Exact Match Always Best?
Ep 106 - How Keyword Dumping Ruins Your Amazon PPC Campaigns
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker

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