40 min listen
AMZPPC 44: Listener Q&A: Optimizing Placement Settings
AMZPPC 44: Listener Q&A: Optimizing Placement Settings
ratings:
Length:
31 minutes
Released:
Sep 26, 2019
Format:
Podcast episode
Description
On today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step examples for you. This episode gets a little mathy, so be sure to check out our full blog post at adbadger.com/blog. See you in the Badger Den!
Episode Highlights:
3:45 Listener Adam's question - does it apply to you?
7:15 How mobile bids, desktop bids, and modifiers all work together
9:40 A real example from Stephen
11:35 Funnel your spend to your biggest bread-winners
13:55 A simple, proven formula for your bid modifiers
16:30 How much to increase your top-of-search modifier
17:18 Calculating your product-page modifier
18:20 Decrease your rest-of-search to balance traffic
21:10 Online bid calculator coming soon
21:50 What if your keywords perform differently in each ad placement?
23:25 An experimental solution
26:30 The optimization principle has outpaced the platform
27:46 One last thing to watch out for...
29:42 Check out our Ad Badger PPC optimization tool
Get all of our episodes and show notes at adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
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Send in a voice message: https://anchor.fm/theppcden/message
Episode Highlights:
3:45 Listener Adam's question - does it apply to you?
7:15 How mobile bids, desktop bids, and modifiers all work together
9:40 A real example from Stephen
11:35 Funnel your spend to your biggest bread-winners
13:55 A simple, proven formula for your bid modifiers
16:30 How much to increase your top-of-search modifier
17:18 Calculating your product-page modifier
18:20 Decrease your rest-of-search to balance traffic
21:10 Online bid calculator coming soon
21:50 What if your keywords perform differently in each ad placement?
23:25 An experimental solution
26:30 The optimization principle has outpaced the platform
27:46 One last thing to watch out for...
29:42 Check out our Ad Badger PPC optimization tool
Get all of our episodes and show notes at adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
---
Send in a voice message: https://anchor.fm/theppcden/message
Released:
Sep 26, 2019
Format:
Podcast episode
Titles in the series (100)
AMZPPC 6: Hitchhiker's Guide to Sponsored Products (Part 1) by The PPC Den: Amazon PPC Advertising Mastery