In this episode, Michael and Ad Badger’s Account Manager, Michael Tejeda, look into another client’s case. Starting out at the rank of seven or eight, the product was able to reach number one and then dropped back to three. These two Amazon PPC experts will examine the factors that contribute to the low BSR, the strategies that can be employed to improve its ranking, and how to ensure it recovers from the drop and stays high. 
We’ll see you in The PPC Den! 

? Highlights

00:00 BSR (Best Sellers Rank) 
02:03 Intro 
03:14 Case Study discussion with Michael Tejeda 
05:11 Client’s BSR history 
07:39 Basic Ad coverage 
09:43 80/20 Rule 
12:59 What was done to reach BSR one? 
15:27 How much can we effectively manage? 
18:07 Hit the bottom of the funnel 
19:26 Does BSR even matter? 
23:19 How do you track BSR? 
24:23 Why did the BSR fall from one to three? 
25:57 How do you measure visibility? 
26:41 What will be the strategy for the product? 
28:34 Recap of the case study 
30:17 Outro 

If you like what you hear, leave us a video review! We might share it on the show. 

? Resources & Links 
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ 
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0 
What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns? [The PPC Den Podcast] https://youtu.be/x8wwrDlEHCU 
10 Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] https://youtu.be/Bx0-meg1uZ4 
Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U 
How One Keyword Can Apply to Multiple Products [PPC Den Podcast 94] https://youtu.be/sXEHl2yzdSE 
Amazon Key Metrics: What Do I Track & How Do I Influence It? [The PPC Den Podcast] https://youtu.be/G-Ncm6qFtk8 Should 
You Use Amazon Ad's New Budget Rules? [PPC Den Podcast 148] https://youtu.be/n0HuUe3bQU8 

? 
Subscribe to our newsletter: https://www.adbadger.com/newsletter/ 
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ - 

Host and Executive Producer: Michael Erickson Facchin 
Guest Co-Host: Michael Tejeda 
Senior Producer: Nancy Lili Gonzalez 
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Karolina Facchin 
Podcast Coordinator: Myreen Garcia Sejalbo


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