Another mind-blowing conversation between Michael and Elizabeth Greene as they break down Amazon ACOS into actionable pieces. Another diagnosis and forecasting tool that Elizabeth created to make our Amazon seller experience way easier! 
Let’s discover more as we watch and listen to these two brilliant minds! 
We’ll see you in The PPC Den!
 
Highlights

00:00 Topic Overview 00:13 Introducing Elizabeth Greene 
01:17 Intro 02:36 Michael and Elizabeth’s collaboration on Amazon PPC 
04:06 Elizabeth’s New YouTube Video: https://youtu.be/f2rRUMGou7o 
08:00 Elizabeth’s Spreadsheet on How to Calculate ACOS 
11:00 Elizabeth’s formula for forecasting ACOS 
14:16 Defining the ACOS formula 
19:33 Can PPC influence conversion rate? 
20:15 Example: How to calculate ACOS with the formula 
22:00 When do we use this formula? 
29:01 Closing remark 

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

Resources & Links 

Where to find Elizabeth Greene: Junglr - YouTube https://www.youtube.com/@Junglr 
Elizabeth Greene’s A NEW way to calculate ACoS https://www.youtube.com/watch?v=f2rRUMGou7o 
How to Forecast Your Amazon PPC Approach [PPC Den Podcast] https://youtu.be/gsY2JSd4OsU 
5 Hidden Amazon PPC Ratios [PPC Den Podcast #118] https://youtu.be/dWzOuv0HrdE 
What Ad Metrics Should I Track Weekly for Amazon? [The PPC Den Podcast] https://youtu.be/nS3uArZ8bMU 
Balancing Amazon PPC Optimization and Expansion [PPC Den Podcast #120] https://youtu.be/_tHOzN_WiEA 
3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It [PPC Den Podcast #119] https://youtu.be/tkcoCt7k5gY Why Amazon’s Search Query 
Performance Dashboard is Awesome [PPC Den Podcast] https://youtu.be/N1JIdcz4y94 10 
Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] https://youtu.be/Bx0-meg1uZ4 



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Book a call to discuss Amazon PPC strategy


Host and Executive Producer: Michael Erickson Facchin 
Guest Co-Host: Elizabeth Greene 
Senior Producer: Nancy Lili Gonzalez 
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Karolina Facchin 
Podcast Coordinator: Myreen Garcia Sejalbo


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