On today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to manage? Is it really worth it or can you just use the targeting report? Luckily, Mike and Stephen give you the full rundown on everything you need to know to manage your branded keywords. See you in the Badger Den!
Episode Highlights:
3:12 Should you segment out your branded keywords?
7:05 Why this is happening more frequently
10:30 More control over your budget
12:30 Easier reporting for “true non-branded performance”
13:30 Getting as segmented as possible
15:55 Biggest pro – Be intentional with your paid strategy
18:20 More cumbersome to manage
22:00 Tough to tell which keywords count as branded
24:20 Keywords boost each other in a pack
25:55 Make sure you have the right reasons
30:20 Using the targeting report instead
31:08 How much will it actually help your campaign?

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