Many companies are pulling back spend right now…specifically for sales and marketing.But why is this happening and, more importantly, how can you maximize your advertising budgets even if they’re being reduced?In this Demand Gen U episode, Jason Widup, VP of Marketing, and Silvio Perez, Head of Product Innovation at Metadata, chat about what budget cuts mean for sales and marketing and provide top tips on dealing with them.Jason and Silvio explain why you shouldn’t short-change top-of-funnel content, how focusing on your ICP could help you tailor your strategy and more.Find out:Why building a strong audience will help get through budget cutsSilvio’s top tips for preventing cuts in the first placeWhy spend reductions do and don’t make senseFor more expert tips on maximizing your advertising budget, check out the full episode.0:00 – 0:40 – Introduction0:40 – 2:22 – Jason loves efficiency2:22 – 5:28 – Reasons why companies cut sales & marketing budgets5:28 – 9:24 – Can you prevent your budget from being cut?9:24 – 15:01 – Maximizing your ad spend15:01 – 21:12 – Top strategies to optimize ad spend21:12 – 24:20 – Why you should optimize your landing page24:20 – 27:21 – Understanding your impact to revenue pipeline27:21 – 30:00 – Measuring efficiency30:00 – 32:03 – Look for ad ‘hidden gems’32:03 – 34:21 – Short-term vs. long-term34:21 – 35:36 – Leaning into what’s working35:36 – 37:57 – Changing your whole strategy37:57 – 39:19 – Outro