What’s the latest in the demand gen world? The way that B2B marketers talk about demand gen often misses the boat and leaves people scratching their heads when low sales figures come through.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, break down what marketers should be doing for demand gen, how it’s changed over the years, and which bad habits we could all do with throwing out.Find out:The top demand gen tactics for 2022What sales teams need to stop doing in demand genWhy you should sell how people want to be sold toListen to the full session to learn more about creating a demand gen strategy fit for 2022 – and not one that belongs in the Dark Ages.0:00 – 0:41 Introduction0:41 – 2:23 How many B2B marketers talk about demand generation2:24 – 4:07 Why demand gen is about more than just paid ads4:08 – 7:43 Why you shouldn’t assume that everyone’s ready to buy7:43 – 9:03 The five stages of customer awareness9:04 – 16:05 Outdated demand gen tactics we should leave behind16:06 – 18:43 The future of demand gen18:43 – 20:16 Why signing up for a demo is about validating the customer’s research now20:16 – 25:22 How to start demand gen and create an experience that buyers want25:22 – 33:58 Metadata’s approach to demand gen in 202233:58 – 35:59 Jason and Mark’s favorite tactics in demand gen36:00 – 38:28 Top predictions for the world of demand gen in 202238:28 – 39:33 - Outro