How do you get your paid ads to start reeling in results that measure up? The key is experimentation. Like every part of the scientific process, there are steps, methods, and guidelines for ad experimentation, and that’s what we delve into on this episode of Demand Gen U.Mark Huber, Head of Brand & Product Marketing is joined by Silvio Perez, Head of Performance Marketing at Metadata to explore the ins and outs of experimenting with paid ads. We explore the common mistakes people make with experimentation, how to start testing ads, different outcomes to look out for, and some insights into ads testing well with Metadata customers.Watch the full episode to learn how to make the most of your paid ad experiments.Find out:What common mistakes people make when testing adsSteps to take when experimenting with paid adsFive core outcomes for paid advertising00:00 - 00:54 Intro00:55 - 03:37 Why it’s vital to keep experimentation simple03:38 - 05:40  The importance of attaching an outcome to your goals05:41 - 09:26 Why capturing demand should be your first outcome09:27 -  12:42 When to start creating demand12:43 - 14:16 How to align your budget with your outcomes14:17 - 18:09 Why isolating variables is the focal point of experimentation18:10 - 22:01 How to actually test your ads22:02 - 23:40 The rule of thumb when testing ad variations23:41 - 28:19 Gated vs ungated content28:20 - 29:35 How to approach different types of ad experiments29:36 - 33:23 What Silvio is experimenting on with metadata customers33:24 - 36:02 Silvio’s inspiration for new experimentation ideas36:03 - 37:00 Outro