A marketer’s job is never done.Whether there’s a looming economic downturn or a recession to brave through, chances are that B2B marketers are still going to be expected to show their worth. But isn’t that near impossible when people don’t have as much money to throw around?Join Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, as they delve into the specifics of not just how to scale through a down economy but the factors that help marketers come out the other end unscathed.So, saddle up for an economics lesson in this episode… or something pretty close to that. Find outWhy it’s important for B2B marketers to have some understanding of how the economy worksWhen to consider making changes during a recessionWhy it’s best not to make knee-jerk reactions in a down economyTo hear more about how B2B marketers can do their jobs efficiently in a recession, tune in to the full episode.00:00 - 00:26 Intro00:27 - 02:27 Mark and Jason set the scene talking about the looming economic downturn02:28 - 03:47 What does a downturn in the economy mean03:48 - 04:45 The technical definition of a recession04:46 - 08:34 Why understanding the economy as a whole is vital for B2b marketers08:35 - 12:40 Mark and Jason’s experience braving through the pandemic12:41 - 13:55 How big companies handle recessions13:56 - 16:47 When you don’t need to make a lot of changes in a recession16:48 - 18:04 Benefits of having the right product-market fit in a recession18:06 - 20:08 Having a ‘nice-to-have’ product vs a ‘must-have’ product20:09 - 22:20 Why Venture Capitalists shouldn’t try to capitalize on recessions22:21 - 24:32 Why you shouldn’t freak out in a recession24:33 - 27:09 Areas Jason looks into with Metadata’s CFO during recessions27:10 - 29:36 Why it’s beneficial not to make knee-jerk reactions29:37 - 34:18 How to tweak messaging during an economic downturn34:19 - 37:05 Why you shouldn’t pull back on commitments when things get rough37:06 - 38:25 The benefits of being a data-driven organization during a recession38:26 - 39:11 Outro