The disconnect between marketers and creative teams – it’s a tale as old as time! But it doesn’t have to be that way, right? When these two teams have a solid and productive relationship…BOOM…great things happen. On this guest episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata, sits down with Algert Sula, founder and CEO of creative branding agency.Algert reveals all about his route into the industry, why he believes marketers and creatives sometimes struggle to gel and how copy and design should complement one another. Plus, he puts forward his B2B design trend predictions for 2023. Find out: How Algert got started in creative work Algert’s explanation for the disconnect between creatives and marketers What ‘brand’ means to Algert 0:00 – 1:24 – Introduction 1:24 – 7:17 – Let’s introduce Algert 7:17 – 11:19 – Why marketers and creatives don’t get along! 11:19 – 14:11 – How marketers frustrate creatives 14:11 – 17:14 – What brand means to Algert 17:14 – 21:48 – Algert’s creative process (he’s got no secrets!) 21:48 – 23:42 – How copy and design compliment each other 23:42 – 27:51 – Metadata 2.0? 27:51 – 31:52 – Algert predicts B2B design trends for 2023 31:52 – 33:18 – Outro