If you want to learn how to audit your ad accounts and make sure you’re set up for success in 2023, then guess what? You’re in the right place! On this episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing, is joined by Silvio Perez, former Head of Product Innovation, to discuss all things ad audits. Silvio’s an expert on this, so Mark asks him what to bear in mind when looking for a new ad account in 2023. Plus, Silvio explains the biggest ways people mess up with ad accounts, outlines the basics of attribution, and shares one tip that could save your team “a ton of money in 2023”. Silvio’s treating you guys on this episode!   Find out: The basics of attribution Why copywriting is king About blended inbound performance 0:00 – 1:38 - Introduction (feat Ad Man!) 1:38 – 3:55 - Why to start with strategy and goals 3:55 – 7:32 - Are you able to measure? (and the power of blended inbound performance) 7:32 – 7:58 – Breaking down the episode 7:58 – 12:40 - New ad account – the first steps 12:40 – 18:06 - The biggest mistakes people make when setting up ad accounts 18:06 – 22:00 - Discussing Google Analytics 4 22:00 – 25:21 - Auditing your attribution 25:21 – 27:21 - All things UTMs 27:21 – 41:13 - Audiences and search – what to look at 41:13 – 42:34 - Pro tip from Silvio! 42:34 – 54:58 - Ad creative and copy 54:58 – 56:14 - Outro