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Episode 226: Turning Marketing into a Revenue Knowledge Center w/ Christina Del Villar
Episode 226: Turning Marketing into a Revenue Knowledge Center w/ Christina Del Villar
ratings:
Length:
19 minutes
Released:
Oct 12, 2021
Format:
Podcast episode
Description
Who owns the Go to Market strategy, and why is the correct answer marketing?
Before you get into the octagon to fight this out, it’s important to look at revenue and the go to market strategy through a different lens.
Which is exactly why our guest on this episode of the B2B Revenue Executive Experience was such a huge get. Christina del Villar is the author of Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy, and in this episode, she dropped so many knowledge bombs on us.
Among the things we talked about:
- The G.R.I.T. marketing method
- Getting rid of the grey areas of dollar attribution
- Turning marketing into a revenue knowledge center
- Why marketing should own the Go to Market strategy
Now that you know how to employ buyer-first principles, are you ready to take a deeper dive into the role data should play in your organization, or learn all about sales enablement 3.0? Check out the full list of episodes: The B2B Revenue Executive Experience.
Before you get into the octagon to fight this out, it’s important to look at revenue and the go to market strategy through a different lens.
Which is exactly why our guest on this episode of the B2B Revenue Executive Experience was such a huge get. Christina del Villar is the author of Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy, and in this episode, she dropped so many knowledge bombs on us.
Among the things we talked about:
- The G.R.I.T. marketing method
- Getting rid of the grey areas of dollar attribution
- Turning marketing into a revenue knowledge center
- Why marketing should own the Go to Market strategy
Now that you know how to employ buyer-first principles, are you ready to take a deeper dive into the role data should play in your organization, or learn all about sales enablement 3.0? Check out the full list of episodes: The B2B Revenue Executive Experience.
Released:
Oct 12, 2021
Format:
Podcast episode
Titles in the series (100)
Brian Turner on Why Revenue Should Be Used as a Trailing (Although Critical) Indicator of Business Health: “Revenue should not be your leading indicator.” Come again? That’s the claim made by Brian Turner, General Manager with Slalom. Brian says that while revenue is absolutely a critical indicator of the health of your business, you run into problems when you make it the leading indicator. You solution your rate and structure around a dollar, and you can backend the most important part of the solution—the value you bring to the client. Find a breakdown of this episode here. by The B2B Revenue Executive Experience