In this episode, Steve de Mamiel, author of the Mongrel method, shares how sales professionals can use project management principles to scale a business. Insights he shares include:

Why some companies still use a traditional sales methodologySteve's thoughts on unifying sales and marketingHow does this idea of alignment with project management fit in with an Account-Based Marketing approachShould marketing be responsible for revenue in light of Steve's approach to salesHow can B2B sales benefit from project management conceptsDoes this only suit complex or consultative sales processesWhat ideas do sales need to adopt from project management and whyHow does a project management approach to sales affect your branding strategiesWhat are the relevant traits of a good project manager that a sales manager should possessHow to bring about buy-in to a new sales approach within the organizationand much more