In this episode, Mike Krass the co-founder and CEO of MKG Marketing, a full-service digital agency that helps clients get found through transparent and measurable digital marketing, shares his thoughts around marketing KPIs and how they can be used to drive predictable business growth. Insights he shares include: 

Why Mike decided to start his own agencyWhy he has developed the skill of listening closely and asking very direct questionsHow best to approach conversations around proposed partnerships to reveal what may be unsaidAre marketing KPIs the best metrics of achieving business outcomesDo businesses that don't measure the ROI of all their marketing activities still existWhy do businesses often not measure their marketing activities? Is it an awareness or knowledge issueHow Mike bridges the gap between marketing KPIs and business results when working with clientsExamples of marketing KPIs that work for a businessHow to distinguish between vanity metrics and metrics that add value to business growth?How to increase the size of your total addressable market once you have gone through your initial pool of ideal customer profilesWhat marketing KPIs to use to track progress given the many different platforms being used todayHow to ensure automation serves your marketing KPIs and personalized communication needsand much more

Discover more - https://www.sproutworth.com/b2b-marketing-kpis-that-drive-business-growth/