In this episode, Patrick Van Gorder, the senior VP of Level Agency, shares how we can get started with b2b account-based marketing. Insights he shares include: 

Why Patrick advocates for a B2B account-based marketing approachHow Patrick defines account-based marketing (ABM)Why marketing and sales should work as one cohesive unitThe benefits of ABM to an organizationHow companies can find ways to adopt ABM that best fit their unique needsHow to develop a one to one personalized experience to companies with ABMHow much data do we need to support buyer profilesHow to engage your account's buying committees and usersWhy building a peer to peer relationship with sales is the best way to create better alignmentHow to recruit for ABM transformation within an organizationThe role of account scoring in B2B account-based marketingWhen to look at building your content and messagingWhy your content needs to pass the sniff testThe steps we should be cognizant of in rolling out b2b account-based marketingTechnology will help with your ABM transformationWhat metrics and analytics we need to have in placeAspects of ABM that innovative companies are using