Join Dots Oyebolu as he speaks with Pam Didner, Sales Enablement and Content Marketing Keynote Speaker and Workshop Coach at Relentless Pursuit.Account-based marketing (ABM) is the best way forward for every B2B revenue-producing team that wants to grow long-term.But what makes ABM different from traditional marketing efforts?Today, Pam discusses ABM best practices that make scaling a business inevitable.Highlights include:- How a background in finance has helped Pam in her marketing career.- Why marketers need to be collaborating with sales teams, instead of working in silos.- Defining ABM and how it can be successful at scale.- The pros and cons when it comes to developing a scalable strategy.- The types of things you should avoid when you're investing in an ABM strategy.- General rules for how to think about segmenting customers and accounts.- Recommended CRM tools that make ABM a better process.- Top 3 KPIs for ABM and why.Resources mentioned:- Pam Didner | LinkedInhttps://www.linkedin.com/in/pamdidner/- Pam Didner | Websitehttps://pamdidner.com/services/account-based-marketing-abm/- Relentless Pursuithttps://www.linkedin.com/company/pamdidner/- Momentum ITSMAhttps://momentumitsma.com/dos-and-donts-for-building-a-successful-strategic-abm-program/- Uplandhttps://uplandsoftware.com/kapost/resources/blog/account-based-marketing-plan/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia