Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

How Digitally-Mature Brands Run Profitable Marketing Campaigns with Howard Tiersky

How Digitally-Mature Brands Run Profitable Marketing Campaigns with Howard Tiersky

FromMarketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers


How Digitally-Mature Brands Run Profitable Marketing Campaigns with Howard Tiersky

FromMarketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

ratings:
Length:
61 minutes
Released:
Aug 24, 2023
Format:
Podcast episode

Description

In this episode, Dots Oyebolu sits down with Howard Tiersky, the dynamic CEO at FROM, The Digital Transformation Agency.As digital transformation continues to shape the business landscape, Howard offers insights from years at the helm of his digital transformation agency. He takes a deep dive into correlation and causation in the digital sphere, the importance of repeatability, and how to discern the “why” from the “what” using a combination of qualitative and quantitative research.The duo also delves into the realm of change management, especially in the context of marketing and digital experiences. Howard’s recall of historical instances, particularly the missteps of Blockbuster, offers a fascinating perspective on the pivotal moments in technology history.Highlights include:The innate human tendency to correlate events, and why discerning causation from correlation is crucial.The role of repeatability in understanding the correlation-causation matrix.How to effectively combine qualitative research with quantitative data to understand customer behavior.Emphasizing empathy in stakeholder engagement for change management.Learning from historical mistakes: The Blockbuster saga.Resources Mentioned:FROM, the digital transformation agencyWinning Digital Customers: The Antidote to Irrelevance - Howard Tiersky’s book available on Amazon, iBooks and more.Winning Digital Customers website, where listeners can download the first chapter of Howard’s book for free.Insightful Links:https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/https://www.qualtrics.com/experience-management/customer/what-is-digital-cx/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia
Released:
Aug 24, 2023
Format:
Podcast episode

Titles in the series (52)

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).