Join Dots Oyebolu as he welcomes Katya Allison, marketing specialist and host of the Let's Talk Marketing Podcast. This episode delves into the nuances of B2B influencer marketing, offering insights into building effective strategies and talking about the importance of authenticity in brand representation.Key Takeaways:(01:21) Katya discusses her journey into marketing and the non-linear path that led to her current role as Head of Marketing.(04:33) The importance of being of service in building business relationships.(08:13) The differences between B2B and B2C influencer strategies.(16:41) The importance of selecting the right influencers in B2B, with a focus on quality over quantity.(25:36) The nuances of affiliate marketing in B2B, and how it should be viewed as a referral program.(31:40) The potential in leveraging prospects as future influencers. (36:42) Effective communication and the importance of sharing goals rather than dictating messages.(42:39) A caution against viewing influencer marketing as a numbers game and an emphasis on the need for realistic expectations with a focus on genuine connections.Resources Mentioned:Katya Allison -https://www.linkedin.com/in/katyaallison/Let's Talk Marketing Podcast | LinkedIn -https://www.linkedin.com/company/lets-talk-marketing-podcast/Let’s Talk Marketing Podcast | YouTube -https://www.youtube.com/@LetsTalkMarketingpodThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing