Join Dots Oyebolu as he talks to Ryan Bonnici, Chief Marketing Officer of Gympass. Ryan leans on his extensive experience gained working with high-profile tech companies to discuss the evolving landscape of commercial marketing and its impact on predictable growth.Key Takeaways:(02:51) The necessity for adaptable organizational structures to match current marketing goals.(07:34) The underutilization of organic search traffic and the need for proper execution.(09:33) Innovating in the podcast space with unique content aimed at core personas.(14:03) The importance of revenue, MQLs and marketing source revenue as key metrics.(17:21) Involving marketing teams in pricing strategies to enhance product-market fit.(21:00) Balancing free trials and discounts with sustainable profitability and customer acquisition.(26:03) The trigger point for implementing a referral program is unaided customer referrals.(30:27) The evolution of sales development roles with new tools and changing market needs.Resources Mentioned:Ryan Bonnici -https://www.linkedin.com/in/ryanbonniciGympass | LinkedIn -https://www.linkedin.com/company/gympass/Gympass | Website -https://www.gympass.com/Insightful Links:https://www.lonefircreative.com/blog/marketing-strategies-to-increase-your-saas-companys-client-basehttps://www.ai-bees.io/post/top-saas-marketing-metrics-and-strategies-to-usehttps://csic.georgetown.edu/magazine/commercial-marketing-social-changehttps://www.avoma.com/blog/how-to-build-predictable-revenueThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing