Businesses can’t afford to ignore SEO. In this episode, Marcia Barnes, CEO and Founder of Valve+Meter, shares tips for measuring organic search performance and optimizing content creation so that you can drive growth and increase revenue.---------Quote“The problem with instant gratification is our SEO work was getting 6 to 10 times more return on marketing spend than the paid media was, and so we started to really understand the power of SEO. Since then, we’ve been equipping our clients with good organic traffic methods through content, SEO, and conversion rate optimization to drive results that are helping people 10X the valuation of their business.” ---------Key TakeawaysWhen you can measure the return, you must.Invest in content. You will not see results from paid ads that you will from content.Clients who say marketing on the Internet doesn’t work for them will get left behind.Time Stamps:* (:56) How Marcia became a marketing ROI expert with proven results* (2:15) How to demonstrate ROI on SEO spending * (5:16) Why it’s crucial to measure the return on organic traffic converting into leads* (13:04) What attribute to look for when hiring marketers* (23:23) Marketing myths Marcia has busted along the way * (29:50) The top 3 must-have marketing tools* (30:30) Why it’s important to consistently invest in learning new skills --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Marcia on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about Valve+MeterLearn more about DemandJump