In this episode, you’ll hear from a Fortune 100 Digital Marketing Director who shares advice on how to take “digital transformation” from a buzzword to a methodology – one that results in highly coveted page one rankings. We talk to Nick Wojdyla, Director of Digital Marketing and Communications at Cummins, to get some data-driven insights you won’t want to miss, like picking the best SEO tools, creating a data management plan, and keeping your transformation affordable, plus much more.---------Quote"You got to have somewhat of an idea of who your customer is, somewhat an idea of what you want them to do, and what you're trying to gain at the end of the day. The data can come in as a layer on top of that to help prove or disprove some of your thoughts or theories. Just having a bunch of data is pretty useless unless you have a way to turn it into insights." - Nick Wojdyla, Director of Digital Marketing and Communications at Cummins---------Key TakeawaysAvoid being a tool-chaser by prioritizing tools that can provide customer insights, is omnichannel vs. automated, and can harmonize marketing and sales data.Presenting data analytics to your team is meaningless without actionable next steps.Avoid needing a digital transformation altogether with intentional adjustments year by year.---------Time Stamps:* (1:59) Defining what it means to be a digital marketer* (5:16) 3 tips for picking the best SEO tools * (7:52) Advice for building a data management strategy* (9:50) How data can bridge the gap between marketing and sales* (12:11) Why organic search is worth the wait * (16:56) How to keep a digital transformation affordable * (20:51) Quick hits--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Nick on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about CumminsLearn more about DemandJump