Now that we’ve introduced our revolutionary Pillar-Based Marketing strategy, it’s time to roll up your sleeves and put the digital pen to paper—that’s why we’re focusing our Writers Roundtable series on pillar pages and topics. In part 1, Andrew Gold and Clare Sheehan, Content Manager and Senior Content Manager at DemandJump, share how to get started with your pillar page and strategy—and what else you need to know before diving into researching and writing.Quotes“What helps me set up a pillar page is by asking, ‘What is my motivation for writing this piece? What are the pain points? What does my customer care about? What are they feeling?’ Getting the imagery and the empathy into the introduction on the page first really sets the scene for the whole blog.” - Andrew Gold, Content Manager, DemandJump “When doing the research process, we're looking at articles and trying to find authoritative sources on a topic. It's really beneficial to read as much of the content that the competitors have pushed out relating to the topic as possible just to see what they're saying, and how it differs from messaging that we learned about in our kickoff call with the customer.” - Clare Sheehan, Senior Content Manager, DemandJumpKey TakeawaysThe pillar page is the main piece of content and should cover a broad range of information and sub-topics relating to your central subject.The best method to map out your pillar strategy is by first breaking down the pillar page topic, sub-pillar topics, and supporting keywords. Engage readers by placing yourself in their shoes in order to provide solutions to their pain points vs. selling a product.Time Stamps:* (3:09) What is a topic cluster or pillar page? * (4:11) What goes into the process of creating a pillar page?* (10:32) How to balance sales with storytelling* (13:03) Where to begin research on your pillar page topic* (22:30) What motivates you to be a writer?* (25:57) Lightning Round! * (30:00) Drew & Ryan’s takeaways --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Ryan on LinkedInConnect with Drew on LinkedInLearn more about DemandJump’s marketing toolsBecome a Pillar Based Marketing expert at DemandJump University