In this episode, MJ Peters, VP of Marketing at CoLab Software, shares how the manufacturing industry is sitting on a marketing goldmine. She joins Toph & Ryan to share her secrets for getting products on page one of search engines and talks about the importance of a pillar page as search engines grow increasingly smarter, plus much more---------Quotes“If you just write the following SEO ‘best practices, you're going to eventually get to the point where you're diminishing the value of the content to the customer – and you don't want to cross that line.”---------Key TakeawaysMarketing leadership has to own and embrace the idea that everything is customer first – this means giving marketers the resources they need to know their customers deeply.When marketing creates intent to purchase, more people will come to your brand through high-intent conversion points on your website.Lack of SEO competitiveness in the manufacturing space gives early adopters of content marketing an advantage in reaching page one of search engines. ---------Time Stamps:* (1:15) Meet MJ Peters, VP of Marketing at CoLab Software* (4:40) Transitioning from founder-led sales to process-led sales* (7:15) Search engines are getting smarter* (9:30) Pillar page importance now that historical SEO tactics are dead * (12:20) Giving Marketers space to create good content* (15:38) Creating a category: capturing vs. creating Demand* (25:48) How manufacturers are sitting on a marketing goldmine*(28:44) Great content lands and stays on page one*(30:00) Quick Hits--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with MJ on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about CoLab SoftwareListen to The Industrial Marketing Show podcastLearn more about DemandJump