For a B2B SaaS company, it can be difficult to create an effective lead generation strategy. Maybe your business gets fast leads at first, but they falter over time. Maybe you’re hardly making sales to begin with. Ian Garlic talks to Ken Marshall, the Chief Growth Officer at RevenueZen, about how to get a free SEO strategy for your B2B SaaS.  Ken discusses his LinkedIn strategy and how to become a thought leader in your industry on the platform. You’ll also discover the ultimate 15-Point Keyword Mapping Strategy.What You’ll Learn:How to Get Leads Quickly and Then Over TimeCreating a B2B SaaS Inbound StrategyWhat Happens When Inbound Leads Don’t ConvertThe Trend Killing Outbound Sales in B2B SaaSHow to be a Thought Leader for Your Business on LinkedInThe Problem with Your LinkedIn Messaging StrategyHow to do Keyword Research for a B2B SaaS CompanyUltimate 15-Point Keyword Mapping StrategySimple Strategy to Optimize Your Landing PagesConnect with Ken:RevenueZenLinkedInResources:Google Search ConsoleGoogle AnalyticsGoogle Data StudioGoogle Tag ManagerMoz Free TrialContent HarmonySEMrushScreaming FrogWooRankConnect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.