Does your agency struggle with an outbound sales strategy? Do you even have an outbound strategy? You can build a scalable outbound strategy using LinkedIn by making connections and delivering those prospects critical content. If your LinkedIn profile isn't getting you the results that you need, or if you're looking for a way to boost your sales, check this out. You don't need a big budget to grow your agency using outbound marketing. With a solid plan, an ideal client in mind, and a little finesse, you can use LinkedIn to dominate outbound! In today's episode, we'll cover: Does your agency really need a LinkedIn outbound strategy? #1 biggest mistake you're making on LinkedIn. How to create a LinkedIn job story. Why getting rid of connections will land more new business. Bonus: Joey's super-secret growth hack! Today I chatted with Joey Gilkey founder of Tribe Prospecting; his agency which provides done-for-you prospecting and marketing solutions. Joey comes with a solid sales background that eventually turned into a love for marketing. He leveraged that into a position as a growth hacker and growth strategist with a HubSpot agency. Today, he's crushing it over at Tribe Prospecting, and he's here to share some tips on how to dominate outbound using LinkedIn. It's always refreshing to hear from someone who loves outbound marketing because I think that too many people gloss over it when it comes to generating leads. Let's dive right in... and make sure you follow us to the end for a great LinkedIn hack from Joey that will help your agency immediately start reaching out to clients in an impactful way without breaking the bank. Does Your Agency Really Need a LinkedIn Outbound Strategy? There are way too many agencies that have absolutely no outbound sales strategy. We all like to pour over the inbound marketing blogs then run out there and smash ads on whatever is this year's biggest trending inbound strategy is (I think you're supposed to be throwing money at micro-influencers this year?), but when it comes to having a dependable outbound strategy, most of us fall short. The problem with outbound marketing is lead generation. You spend tons of money trying to get customers to your landing page so that they can start slowly worming their way down your funnel. Now, imagine that there was a platform that was saturated with potential clients, lots of those potential clients were decision makers for their company, and those clients were already sharing content and looking for solutions. Ok great! Now, imagine it's totally free! Here's why you should be hyper-involved with LinkedIn outbound marketing. It doesn't have cruise control. You control the speed of your outbound marketing campaign. Unlike referrals or ads, you are completely in control of the growth and scalability of cold emails, calls, etc. It's predictable and dependable. Sure, there are definitely nuances that come with outbound marketing, but, as a whole, outbound is much more predictable than inbound. Want to connect with only dental assistants and deliver content directly to them? Great! LinkedIn lets you do that. Do you need to meet an aggressive sales quota? Great! Outbounding marketing enables you to be as aggressive or passive as you need to be. It's free! Seriously, LinkedIn is one of the best platforms for growth-stage companies on a budget. You don't have to pour money into the ad or lead machine to get results. #1 Biggest Mistake You're Probably Making on LinkedIn Stop using LinkedIn as a bragging platform! Utilize LinkedIn as a lead generation tool or a landing page. Don't just talk about how amazing you or your agency is --- talk about the customer's needs. Give them a reason to want to stay and learn more. Joey tells us to use a specific framework when you build out your profile: Use your headline to call your customers out. Don't just talk about how you're the greatest thing since sliced bread, talk about what you can offer your customers. Don't say "I'm