Do you find it hard to stand out on LinkedIn? Have you tried making connections there only to feel bombarded by spam? Our guest today is here to rescue your LinkedIn presence from obscurity. She specializes in coaching agency owners to transform their profiles into irresistible client magnets. During this chat, she goes over some of the most common misconceptions about LinkedIn, her concept of writing a “love letter” to your target audience, and why trying to be overly professional won’t work on this platform. Tune in to learn how to make the most of LinkedIn and differentiate yourself in this crowded digital platform. Nicole Osborne is the founder of Wunderstars, a brand and marketing coaching program designed for agency owners and online businesses. With her help, entrepreneurs get to the bottom of how to stand out on LinkedIn. She discusses the importance of being authentic and sociable on the platform and shares insights on how to fix the common LinkedIn mistakes agency owners are making. In this episode, we’ll discuss: What’s working and not working on LinkedIn. How to write a love letter to your audience. How to connect through vulnerability. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Agency Blueprint: Do you need help accelerating your agency’s growth? If you’re having trouble scaling your agency, maybe you're just too close to the identify areas where you need the most help. This is why we're setting up a free strategy session with our Scale Specialist Darby where he’ll walk you through a framework for scaling your agency faster. Just schedule a chat with Darby – no string attached – at JasonSwenk.com/Darby. Together, you'll figure out your next steps for scaling your agency faster. Rapport Building: The Secret Weapon to Make it in Marketing As a teenager living in former Eastern Germany, Nicole had to help out with the family’s market stall sales after both her parents lost their jobs. She was tasked with selling sunglasses and, initially, she felt awkward and shy. However, she soon realized that building rapport with potential customers was essential to successful sales. By engaging in friendly conversations and making people feel comfortable, Nicole was able to draw them in, make the sale, and get referrals. Reflecting on this experience, she realized that many agencies, despite being excellent at marketing their clients' businesses, often struggle to market themselves effectively. They fail to overcome their fears in order to become more visible and successful on platforms like LinkedIn. Initially, agency owners may feel the pressure to portray themselves as uber-technical experts on LinkedIn. However, Nicole suggests that being authentic and talking about everyday things can be just as effective as long as you keep your ideal clients in mind. Not Growing On LinkedIn?  Try This LinkedIn has proved to be THE platform to be in for many agency owners. However, a lot of people have negative perceptions of it. Even though some still think of it as a “boring” platform, it has evolved over the years, transitioning from a strictly professional and corporate platform to becoming a more sociable and engaging one. In this sense, Nicole encourages agency owners to be authentic in how they present themselves on the platform and not stick to an outdated overly professional style in their posts. This is the only way you’ll succeed in utilizing LinkedIn to connect with people on a more personal level. Of course, there’s no denying that interactions can get quite spammy on LinkedIn. To this, Nicole counters that email marketing can also get very spammy, yet everyone uses it to promote their businesses. Likewise, as long as individuals focus on building genuine connections, the platform can be a valuable tool for business development. It’s important to avoid immediately jumping to a sales pitch without first assessing if there is mutual value and benefits in the connection. Instead, engage in conversatio