Has social media ruined the meaning of engagement? Actually, social media is just the base camp for the type of engagement that is currently available to us. There is nothing wrong with getting ‘likes’ but humans are desperate for more. What do we do with these ‘likes.’ How do we build from there? Whether it’s taking care of employees or courting customers it's time we start striving for a higher level of connection. Whether it’s taking care of employees or courting customers it is imperative to always strive for a higher level of connection. You’ve heard me say it before-  in today’s world the businesses that are the most successful are the ones who consider seeing people as more valuable than serving them. The more personalized the approach, the deeper the engagement. We have the access and technology to deepen engagement, now we need to learn how to use the tools rather than let the tools use us.  To dive deeper into fostering impactful engagement with both customers and employees, I’ve brought on best-selling author and marketing strategist Amanda Slavin.  As Founder & CEO of CatalystCreativ, Amanda has counseled global, national, and local organizations in planning for and achieving their branding goals. Through projects with Coca Cola, The Raiders, Google, WeWork, NPR, The Nature Conservancy, and the New York City Ballet, Amanda was featured as a Forbes 30 Under 30 honoree in Advertising and Marketing. She’s spoken at SXSW, TED, Summit Series, and INBOUND about how The Seventh Level Engagement Framework is the future of meaningful, personal connections. To unlock your seventh level of engagement, download this episode now.  THE WARRIOR OF RESILIENCE  “Create a pathway for people to stay committed.” -Amanda Slavin Highlights - Social Media has muddled the meaning of engagement. It has impacted our understanding of who we really are as people.  Engagement is the antidote to apathy. Companies can really inspire, they just need the right tools and infrastructure to do so.  Employees should be viewed as internal customers and treated the same way external customers.  The Seventh Level statement will serve as your starting point and personal north star.  The biggest problem in branding is the disconnect between what they think they are saying and how they are really being seen.  Once the Seventh Level of engagement is reached, it is important to really take care of customers beyond a loyalty program. How can this engagement be the most personal? Guest Contact - Amanda's Website Amanda's Twitter Amanda's LinkedIn Amanda's Book: The Seventh Level: Transform Your Business Through Meaningful Engagement with Your Customers and Employees Learn more about The Seventh Level Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn