Branding is something entrepreneurs often overlook and misunderstand. Many people think of branding as just being something that represents your company visually. It actually goes much deeper than that. Your branding has a lasting impact on your company. When done well your brand will continue to increase the value of your company over time. It’ll create the impression on your consumers that’ll keep bringing them back time and time again. If you really want your brand to work for your it needs to speak to people’s emotions. You need to strike them at their hearts, and appeal to their core. It may sound complicated, and even confusing but it’s really not. On today’s episode of Creative Warriors we are joined by Steve McKee, who truly understands good branding and helps break it down to something we can all understand. Steve is the president of McKee Wallwork + Company (MWC), Advertising Age’s 2015 Southwest U.S. Small Agency of the Year. A marketing strategist for nearly thirty years, Steve has held executive positions at notable international agencies including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide. He was a popular Businessweek.com columnist for more than a decade and currently writes a column for SmartBrief on Leadership. He has been published or quoted in The New York Times, USA Today, Forbes.com, and Investor's Business Daily, among others, and he has appeared on CNBC, ESPN2, CNNfn, Bloomberg television and radio, and network TV affiliates across America. Download this episode today to truly understand what branding is, and how it can take your company to the next level. WARRIOR OF EMPATHY   “A brand can increase in value forever.” - Steve McKee My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available for pre-order. Order your SIGNED copy today! Highlights - Be something your customers can relate to. The world is the way it is because we are who we are. Every asset you own will depreciate over time. Your role is to be gravity, and hold things together. It’s your job as an entrepreneur to be a brand manager. Branding speaks on your behalf even when you’re not there. Find what ties your customers together, even though they are all different. Style becomes the differentiator. Try to take your brand emotionally deeper than ever before. Consistency is one of the core principles of power branding. Guest Contact - Steve’s Website Steve's Twitter Steve’s Books Brand vs. Wild: Building Resilient Brands for Harsh Business Environments When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It Power Branding: Leveraging the Success of the World’s Best Brands FREE chapters from each of Steve’s Books!  Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn